Benevolent Capitalism is a global movement focused on creating sustainable businesses that contribute to each other and to greater future for the planet.
Benevolent Capitalism is a sophisticated brand, with which we were given free rein to design a logo according to what we were aware of the brand and what they were looking to be in the world of Business and Commerce.
The colour palette we used to create the BC logo.
Through a lot of questioning, and testing different writing styles and, we came to a clean, elegant font and design that would symbolise the brand and what they are looking at creating in the global business context, now and in the future.
10th October 2016